Introduction

The module “Effective and sustainable product labelling” discusses various aspects of product labelling in the context of Circular Economy, including the role, the importance, the impacts, and the applicable rules and regulations. One section is dedicated to Circular Economy innovation relevant to product labelling such as sustainability labelling, smart labels, and ecolabels. Finally, the module also includes three case studies of start-ups that applies circular economy principles in the fields of labelling, packaging and materials in order to solve some stringent sustainability issues.

By the end of this module, you will learn:

• what are the functions of product labelling,
• what are the characteristics of product labels,
• how to manage the product labelling process for new products,
• how to use product labelling to promote the sustainability of your company,
• where can you find information about product labelling schemes and standards,
• which are the rules and regulations for products’ labelling,
• how to implement effective product labelling,
• how to innovate your product labelling,
• which are the new technologies relevant for product labelling,
• some successful examples of start-ups applying circular economy principles.