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Your start-up produces high-fashion clothes made from recycled high-quality used and discarded garments. You are very careful to limit the environmental impact of your production.
the workshop is in the middle of a very elegant residential area, you have made an effective local communication campaign and ensured a continuous flow of deliveries of raw material donated by the inhabitants. Your brand is becoming well known and many requests are coming in from neighbouring towns and even abroad. Your clothes are unique, made-to-measure and your clientele is very demanding. Since you sell mainly online, it is common for garments to be sent back with a request for adjustments or size adjustments. This is a service you offer free of charge, although it does come at an additional cost; you choose environmentally friendly shipping in line with the company's values. Unfortunately, you cannot ask your customers to comply with the same restrictions and you are concerned about the environmental impact of the garments returned by your customers.
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Your company is a producer of healthy fresh organic fruit juices. All ingredients from which organic juices are made in the company come from organic farming, so they are free from chemicals, pesticides and all other substances harmful to human health. There are no added sugar, only sugar naturally occurring in vegetables and fruits. You want to go along with the eco-friendly message and your idea is to re-use beer bottles as the packaging. Is it a good idea to use these bottles, will they not be mistaken with the beer or will they bring attention for its innovative concept. Do you think it is a good marketing decision?