Recognition and validation test

Your start-up company has developed a free application, thanks to which small convenience stores can share their stock online for the supply of restaurants. This application brings a definite advantage to small shops, which are not afraid of competition from supermarket chains, and to restaurants, which can source a more local and 0 km supply.

The chef of one of these restaurants decides to move his business in the summer season to a nearby valley, famous for tourism. He would like to use the same service. Unfortunately, a closer analysis shows that mountain shopkeepers are old, do not use devices.

Your start-up company is committed to the principles of the circular economy and produces natural fertilisers from the treatment of organic waste. Your product is healthy, natural and very effective, but you have realised that your target customers are a niche within the agricultural producers. You would like to reach new customers. You are convinced that small farmers can benefit a lot from your product but you know that, in your region, they are not young, not very digitally literate people who are used to negotiating with representatives who visit them and leave a lot of information material on paper (which is not in line with the philosophy of the start-up). You don't have an extensive sales network, but you use digital channels that are not competitive with this type of customer, even though it would be cheap for them to buy your product and useful for the environment. Even your technical material is only in digital format. Your challenge is to make yourself known and get in touch with them.