Recognition and validation test

You are running a start-up company that buys and renovates old houses in order to sell them for profit. For you, the renovation process is much more than simple maintenance, repairs and routine upgrades, it means the opportunity to increase the energy efficiency of the house, this way helping the environment and following your vision for a greener world.

One old house you bought needs extensive energy renovation: thermal insulation, new energy saving windows, eco-friendly heating and cooling systems, efficient lighting and others. However, this kind of renovation implies high costs that may put at risks the company profits.

Your start-up company is committed to the principles of the circular economy and produces natural fertilisers from the treatment of organic waste. Your product is healthy, natural and very effective, but you have realised that your target customers are a niche within the agricultural producers. You would like to reach new customers. You are convinced that small farmers can benefit a lot from your product but you know that, in your region, they are not young, not very digitally literate people who are used to negotiating with representatives who visit them and leave a lot of information material on paper (which is not in line with the philosophy of the start-up). You don't have an extensive sales network, but you use digital channels that are not competitive with this type of customer, even though it would be cheap for them to buy your product and useful for the environment. Even your technical material is only in digital format. Your challenge is to make yourself known and get in touch with them.